Coca-Cola | America's Favorite Park

Coca-Cola is offering their annual America’s Favorite Park campaign, with some tremendous monetary support behind it. The winning park will receive a $100,000 recreation grant, and there are funds for second and third place, plus a wildcard winner. We want Michigan to sweep the top positions and to do so, we need votes! All Michigan parks are eligible!

Voting will run from June 6-July 18 and the DNR has put together a phased plan for victory; pre-promotion, overall voting, and then narrowing the focus of the voting for a successful finish.

Below you will find a schedule of messaging to help promote the program through social media! Coca-Cola has also put together an online toolkit with web banners and badges, campaign logos, video, fact sheets, posters, and more! 

Voting can be done in three ways:
  • Vote once a day at coke.com/parks
  • Check-in at a park using foursquare and get 5 votes every day you do
  • Log more than 20 minutes of physical activity through the MapMyFitness app and get 10 votes for every day you do!

Phase I: Organic Voting Begins
Suggested messaging and time frames for sharing
  • June 6-9 – Help your favorite park win a $100,000 recreation grant from Coca-Cola. Three ways to vote! Learn more…
  • June 10-12– Did you know that by being active, you can help your favorite park win a $100,000 recreation grant from Coca-Cola? Be active and vote daily!
  • June 13-17 – Come on out and play! By visiting your favorite park and checking in on Foursquare, you can help your favorite park earn a $100,000 recreation grant from Coca-Cola. 
  • July 3-6 – Check-in while camping out! By visiting your favorite park and checking in on Foursquare, you can help your favorite park earn a $100,000 recreation grant from Coca-Cola. Learn more…

Phase II: Narrow the focus to finish first!
 Identify which Michigan parks have the greatest potential to win a prize, and focus voting promotion to support these parks.
  • 7-9 -Help Michigan’s favorite parks win a $100,000 recreation grant. You voted, now help (park name here) win a $100,000 recreation grant! Learn more…
  • July 9-11 - Come on out and play! Visit (park name here) and check-in on Foursquare, to help (park name here) win a $100,000 recreation grant from Coca-Cola!
  • July 12-14 - If you are out and active, (park name here) needs your help to win a $100,000 recreation grant. Log your activity on Map My Activity to earn 10x the votes!
  • July 14-15 - It’s a race to the finish, and (park name here) is calling all runners to log their activity on Map My Activity to earn 10x the votes toward a $100,000 recreation grant.